Choosing metrics that matter: the Top Two KPIs for Job Hackers

I’ve mentioned before that I’ve been slowly absorbing ‘The Book’ on modern web analytics, Web Analytics 2.0 by Avinash Kaushik. It’s taking a while due to the depth and detail which the author goes into on the subject, while covering everything from how to choose a web analytics platform (perhaps slightly dated now – the book was published in 2010) to the intricacies of how platforms define and track individual metrics. Don’t be put off by the exhaustive detail; the major strength of the book is that it outlines a universal process for understanding and using web analytics instead of presenting a one size fits all formula to copy. In that spirit, lets use the process to identify and understand the best metrics to use for job hacking, and share some tips on avoiding common mistakes Job Hackers may encounter along the way.

To combat the overwhelming amount of data gathered in the old “track everything” mentality, modern analytics best practices has shifted to finding one or two metrics that best represent the overall performance of your business. These Key Performance Indicators (KPIs) will be different for each website and each business, depending on the business model you are operating on or the specific outcomes and goals you are hoping to achieve.

So which KPIs should Job Hackers use to measure the success of their portfolio. I have identified two…

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